A Touch Of Gold – Elvis Presley Price Guide

 

 

A Touch Of Gold
The Elvis Pres­ley Record & Mem­o­ra­bilia Price Guide

White Dragon Press, 1991

 

AFTER MY FIRST ELVIS BOOK was pub­lished by O’Sullivan Wood­side in 1985, I was not con­tent with the across-the-board changes that I had made. I wanted more! I had been too con­ser­v­a­tive — a word rarely as­so­ci­ated with me — in ad­just­ing as­signed val­ues and wanted a sec­ond shot at get­ting it right. Five years later and I had A Touch Of Gold.

I could have given this book to Krause, but chose in­stead to go the self-publishing route. With my best friend Jack Thuemm­ler as the busi­ness half of a two-person part­ner­ship, we launched White Dragon Press to pub­lish an on­go­ing line of spe­cial­ized price guides for record col­lec­tors. 1

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NU_ATOG(9)

My sec­ond Elvis book was graced with one of the first pub­lished pho­tos of Elvis by Robert W. Dye. I met his son in 1990 at the an­nual get-together in Mem­phis dur­ing Au­gust to com­mem­o­rate Elvis Presley’s life. We hit if off and he of­fered me ac­cess to his father’s pho­tos.

This was a great idea that, alas, blew up in our faces. Jack and I were be­set by one prob­lem af­ter an­other — each un­fore­seen, each mi­nor. By the ac­cu­mu­la­tion of mi­nor prob­lems taxed our re­sources (both cap­i­tal and per­sonal) and we failed af­ter sell­ing a few thou­sand copies.

Hind­sight shows me that I should have sim­ply given the book to KP and reaped what­ever re­wards there were to be reaped and moved on. But that’s an­other story. 2


White Dragon Press was a two-man op­er­a­tion with me as the cre­ative de­part­ment and best friend Jack Thuemm­ler as the busi­ness brains.


Bootlegs and radio transcriptions

With ATOG I was able to tweak all the changes that I had made in the 1985-1986 edi­tion of the Elvis Pres­ley Record Price Guide. I again low­ered the com­mon records and raise the rare records, bring­ing the whole within some­thing re­sem­bling the re­al­ity of the mar­ket­place!

Aside from the thou­sands of le­git­i­mate records is­sued in the US, I in­cluded a few new sec­tions. They are listed be­low with their sec­tion or chap­ter num­ber in the book:

7.  Coun­ter­feit Sun and RCA Records listed all known re­pro­duc­tions of Sun Records and RCA Vic­tor 78s, 45s, PSs, EPs, and LPs.

10. Boot­leg Records listed every boot­leg record known to ex­ist at the time.

11. Ra­dio Pro­grams listed syn­di­cated shows shipped to ra­dio sta­tions as ei­ther reel-to-reel tapes or LP records.

Each sec­tion was disco­graph­i­cally ac­cu­rate and re­al­is­tic val­ues were as­signed to each item.


In my first Elvis book, I had been too con­ser­v­a­tive in ad­just­ing as­signed val­ues and wanted a sec­ond shot at get­ting it right!


Memorabilia and sheet music

As the full ti­tle of the book was A Touch Of Gold – Elvis Pres­ley Record & Mem­o­ra­bilia Price Guide, I had to have mem­o­ra­bilia! So I in­cluded these sec­tions:

6. RCA Mem­o­ra­bilia listed items man­u­fac­tured by RCA Vic­tor from 1955 into the ’80s to pro­mote Pres­ley records.

12. Sheet Mu­sic listed hun­dreds of printed mu­sic for songs that Elvis had recorded.

The list­ings for each sec­tion were not com­plete, as few such en­deav­ors ever are. Re­al­is­tic mar­ket val­ues were as­signed to each item.

A Touch Of Gold was well re­ceived by those who bought the first print­ing. When I talk to col­lec­tors, I still get told that this was the best Elvis book ever and some of them still re­fer to it rather than the oth­ers that have been pub­lished since!

A sec­ond edi­tion of ATOG was planned and would have been an even bet­ter book: with the as­sis­tance of Linda Jones, I was go­ing to in­clude a chap­ter de­voted to the nov­el­ties man­u­fac­tured in 1956-1957 with the ap­proval of Elvis Pres­ley En­ter­prises.

These charm bracelets, dolls, lip­sticks, etc., are the rarest and the most col­lected and there­fore the most valu­able of all Elvis mem­o­ra­bilia. 3

Twenty-five years late and I still want to fin­ish that sec­ond edi­tion of A Touch Of Gold . . .

About my other books

There are eight ar­ti­cles on this site ex­plain­ing the var­i­ous books I pub­lished for record col­lec­tors. They are best read in the fol­low­ing or­der, which is roughly chrono­log­i­cal:

1. O’Sullivan Woodside’s Rock & Roll Record Al­bums Price Guide
2. O’Sullivan Woodside’s Elvis Pres­ley Record Price Guide
3. Goldmine’s Price Guide to Col­lectible Record Al­bums (1st edi­tion)
4. Goldmine’s Price Guide to Col­lectible Record Al­bums (5th edi­tion)
5. Goldmine’s Rock’n Roll 45RPM Record Price Guide
6. Goldmine’s Price Guide to Col­lectible Jazz Al­bums
7. A Touch Of Gold – Elvis Record & Mem­o­ra­bilia Price Guide
8. Blues and R&B 45s of the ’50s Price Guide

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FOOTNOTES:

1   Our com­pany was named af­ter Ruth, the amaz­ing white dragon in Anne McCaffrey’s Drag­onrid­ers of Pern se­ries of sto­ries.

2   The rea­son for self-publishing was that I had to­tal con­trol of the prod­uct, in­clud­ing the re­tail price of the book. I also stood to male a con­sid­er­ably more money per unit as my own pub­lisher.

3   If any­one read­ing this is in con­tact with Linda, I would love to hear from her again!

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