A Touch Of Gold – Elvis Presley Price Guide (book)

Es­ti­mated reading time is 4 minutes.

THE SERIES OF ARTICLES about the books I have pub­lished have a loose chronology and nar­ra­tive that makes the most sense if read in this order:

1.  Rock & Roll Record Al­bums Price Guide (1985)
2.  Elvis Presley Record Price Guide (1985)
3.  A Touch Of Gold – Elvis Presley Price Guide (1990)
4.  Goldmine’s Price Guide to Col­lectible Record Al­bums (1st edi­tion, 1991)
5.  Goldmine’s Price Guide to Col­lectible Jazz Al­bums (1992)
6.  Goldmine’s Rock’n Roll 45RPM Record Price Guide (1994) 
7.  Goldmine’s Price Guide to Col­lectible Record Al­bums (5th edi­tion, 1996)
8.  Blues And Rhythm & Blues 45s Of The ’50s (2000)

AFTER MY FIRST ELVIS BOOK was pub­lished by O’Sullivan Wood­side in 1985, I was not con­tent with the across-the-board changes that I had made. I wanted more! I had been too conservative—a word rarely as­so­ci­ated with me—in ad­justing as­signed values and wanted a second shot at get­ting it right. Five years later and I had A Touch Of Gold.

I could have given this book to Krause but chose in­stead to go the self-publishing route. With my best friend Jack Thuemmler as the busi­ness half of a two-person part­ner­ship, we launched White Dragon Press to pub­lish an on­going line of spe­cial­ized price guides for record col­lec­tors. (Our com­pany was named after Ruth, the white dragon in Anne McCaffrey’s Drag­onriders of Pern stories.)

This was a great idea that, alas, blew up in our faces. Jack and I were beset by one problem after another—each un­fore­seen, each minor. By the ac­cu­mu­la­tion of minor prob­lems taxed our re­sources (both cap­ital and per­sonal) and we failed after selling a few thou­sand copies.

Hind­sight shows me that I should have simply given the book to KP and reaped what­ever re­wards there were to be reaped and moved on. But that’s an­other story. (The reason for self-publishing was that I had total con­trol of the product, in­cluding the re­tail price of the book. I also stood to male a con­sid­er­ably more money per unit as my own publisher.)


NU ATOG book 600

My second Elvis book was graced with one of the first pub­lished photos of Elvis by Robert W. Dye. I met his son in 1990 at the an­nual get-together in Mem­phis during Au­gust to com­mem­o­rate Elvis Presley’s life. We hit it off and he of­fered me ac­cess to his father’s photos.

Bootlegs, radios, & memorabilia

With ATOG I was able to tweak all the changes that I had made in the 1985-1986 edi­tion of the Elvis Presley Record Price Guide. I again low­ered the common records and raise the rare records, bringing the whole within some­thing re­sem­bling the re­ality of the marketplace!

Aside from the thou­sands of le­git­i­mate records is­sued in the US, I in­cluded a few new sec­tions. As the full title of the book was A Touch Of Gold – Elvis Presley Record & Mem­o­ra­bilia Price Guide, I had to have mem­o­ra­bilia! So I in­cluded these sections:

Coun­ter­feit Sun and RCA Records
listed all known re­pro­duc­tions of Sun Records and RCA Victor 78s, 45s, PSs, EPs, and LPs.

Bootleg Records
This listed every bootleg record known to exist at the time.

Radio Pro­grams
This listed syn­di­cated shows shipped to radio sta­tions as ei­ther reel-to-reel tapes or LP records.

RCA Mem­o­ra­bilia
listed items man­u­fac­tured by RCA Victor from 1955 into the ’80s to pro­mote Presley records.

Sheet Music
This listed hun­dreds of printed music for songs that Elvis had recorded.

A Touch Of Gold was well re­ceived by those who bought the first printing. When I talk to col­lec­tors, I still get told that this was the best Elvis book ever and some of them still refer to it rather than the others that have been pub­lished since!

A second edi­tion of ATOG was planned and would have been an even better book: with the as­sis­tance of Linda Jones, I was going to in­clude a chapter de­voted to the nov­el­ties man­u­fac­tured in 1956-1957 with the ap­proval of Elvis Presley Enterprises.

These charm bracelets, dolls, lip­sticks, etc., are the rarest and the most col­lected and there­fore the most valu­able of all Elvis mem­o­ra­bilia. (If anyone reading this is in con­tact with Linda, I would love to hear from her again!)

Twenty-five years late and I still want to finish that second edi­tion of A Touch Of Gold . . .

My other books

There are eight ar­ti­cles on this site ex­plaining the var­ious books I pub­lished for record col­lec­tors. They are best read in the fol­lowing order, which is roughly chronological:

1. O’Sullivan Woodside’s Rock & Roll Record Al­bums Price Guide
2. O’Sullivan Woodside’s Elvis Presley Record Price Guide
3. Goldmine’s Price Guide to Col­lectible Record Al­bums (1st edition)
4. Goldmine’s Price Guide to Col­lectible Record Al­bums (5th edition)
5. Goldmine’s Rock’n Roll 45RPM Record Price Guide
6. Goldmine’s Price Guide to Col­lectible Jazz Albums
7. A Touch Of Gold – Elvis Record & Mem­o­ra­bilia Price Guide
8. Blues and R&B 45s of the ’50s Price Guide

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